Granite Broadcasting Renews Partnership with Broadcast Interactive Media

Rebecca Ancheta

FOR IMMEDIATE RELEASE:

MADISON, WI – August 17, 2010 - Broadcast Interactive Media (BIM) announced today that it has signed a multi-year contract extension with Granite Broadcasting Corporation, a leading independent U.S. broadcaster. Granite TV stations operate in geographically diverse markets, reaching over 6% of U.S. television households.

Under the agreement, BIM will continue to provide technology, content and revenue solutions for Granite websites, including GraniteTV.com. Local markets include: Binghamton, NY (WBNG), Buffalo, NY (WKBW), Detroit, MI (MyTV20), Duluth, MN (Northland’s NewsCenter), Fort Wayne, IN (Indiana’s NewsCenter), Fresno, CA (KSEE), Peoria, IL (Central Illinois’ NewsCenter) and San Francisco, CA (KOFY).

Recently, the majority of Granite sites seamlessly relaunched, debuting a dynamic preview pane (“hover to explore, click to navigate”), 16x9 video, enhanced modules including Most Popular, Top Video and YouNews™, plus strategically placed social media links incorporating station Facebook and Twitter feeds. To heighten awareness of the relaunch, WBNG in Binghamton created a video tutorial, showcasing the “brand new, bold and better WBNG.com.”

Granite CEO Peter Markham noted, “The BIM partnership enables Granite to continue to fulfill its commitment to viewers and advertisers by elevating our diverse station’s digital platforms. Now our management can efficiently work to better coordinate with the news and Web staff, providing flexibility plus a standard workflow for employees.”

Broadcast Interactive CEO Timur Yarnall adds, “It’s been a pleasure working with Granite for the past several years and we’re thrilled to extend our relationship. We look forward to expanding their interactive and digital presence in local markets across the U.S. The partnership will help drive their digital business and the newly enhanced websites are just the first in what we expect to be a series of collaborative projects, focused on user experience, engagement and revenue.”
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About Broadcast Interactive Media
Broadcast Interactive Media is the leading provider of locally-focused advertising, content and technical solutions for television, radio, and newspaper websites. Since acquiring TitanTV Media in February 2010, BIM’s offerings have expanded to encompass powerful data tools and management solutions. Core products are the BIMVid and TitanCast video systems, YouNews social media platform, MediaStar suite, TitanTV Guide, BIM Local Ad Network, local sales initiatives such as Healthy Living and Green, and STELA Compliance Tools. Customers include ABC, Belo Television Group, Capitol Broadcasting, CBS Television, Fisher Communications, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC LIM and Scripps-Howard. BIM is based in Madison, WI with offices in New York City, Cedar Rapids, IA and Austin, TX. Connect with BIM at http://twitter.com/bimlocal or http://twitter.com/younews.

About Granite Broadcasting Corporation
Granite Broadcasting Corporation owns and operates, or provides programming, sales and other services to 23 channels in the following 11 markets: San Francisco, California; Detroit, Michigan; Buffalo, New York; Fresno, California; Syracuse, New York; Fort Wayne, Indiana; Peoria, Illinois; Duluth, Minnesota-Superior, Wisconsin; Binghamton, New York; Utica, New York and Elmira, New York. The Company’s channel group includes affiliates of NBC, CBS, ABC, CW and My Network TV, and reaches approximately six percent of all U.S. television households.
Contacts:

For Broadcast Interactive Media -
Angela Wheaten, 608-255-2852, awheaten@bimlocal.com

For Granite Broadcasting -
Mike Smargiassi / Nancy Zakhary, 212-9856-6667, smarg@braincomm.com / nancy@braincomm.com

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